The drastic change in seasons can be very noticeable for mobile caterers. As it gets colder and the days get shorter, it is essential that you adjust your business to fit your customers’ needs, as they adapt. The ever-changing weather and possibility of snow can make catering a challenge, especially when out in the open. There are a few things you can do in preparation for this, to ensure your customers and staff stay happy, and your income keeps rolling in.
Check on your existing equipment
It is essential to ensure all your current equipment can withhold cold conditions and rain. If not, it could be worth investing in specifically designed equipment that can allow your cooking facilities to function all year round, no matter what the weather.
Perform a risk assessment
A risk assessment is a crucial step in eliminating, reducing or minimizing the risks of loss, damage or injury when it comes to your business. This should be done no matter what the season, the Health and Safety Executive (HSE) shares five easy steps to help you do this.
Keep your customers and staff comfortable
If you’re catering for an outside event in the winter months, consider outside heaters and canopies. Check with organisers beforehand and try to ensure your customers and staff remain dry. Think about staff uniforms too, could you invest in some branded coats or fleeces, not only will this make your staff members more comfortable, it also gets your business name out there and creates brand exposure.
Insurance
When working an outside function in colder months, make sure your contract has a weather clause included. That way, if the weather gets in the way of the event and for some reason it can’t go ahead, you’re protected and will not miss out.
Seasonal menu and promotions
To keep your customers coming back all year round, rain or shine, it is important to keep them on their toes. By providing new seasonal specials and offering promotions, it will help to keep them interested and hopefully means they will continue to come back! Festive events are always a prime opportunity for any mobile caterer. You can take inspiration from others around you – don’t be scared to get creative with your deals and offers.
Get in touch today to find out how our catering trailer insurance can protect your business against anything the winter season throws at you this year.